Socialnomics: How Social Media Transforms the Way We Live and Do Business |  | Author: Erik Qualman
Publisher: Wiley
Category: Book
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Rating:  89 reviews
Sales Rank: 10,959
Media: Hardcover
Edition: 1
Pages: 288
Number Of Items: 1
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Dimensions (in): 8.9 x 5.9 x 1.1
ISBN: 0470477237
Dewey Decimal Number: 330.9
EAN: 9780470477236
ASIN: 0470477237
Publication Date: August 24, 2009
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Showing reviews 1-5 of 89
 An effective wake-up call for corporations and marketers September 11, 2009
Marylene Delbourg-Delphis (Palo Alto & Boston)
20 out of 24 found this review helpful
It took about ten years for Brick-and-Mortars to figure out how they could best exist within the Web 1.0. They will have far less time to understand that marketing is turning into a completely new social and linguistic genre. Erik Qualman's book, Socialnomics: How social media transforms the way we live and do business is an effective wake-up call for corporations and marketers, and is written by a sincere and authentic practitioner.
Amazon, Qualman reminds us, did a stellar job when it introduced the concept of affinity marketing, but as efficient as it was, it had its shortcomings, especially if buying My Little Pony for your niece was a one-time thing. Going a step further, Amazon started to showcase other books that people who bought the same book as the one you are looking at, also bought. The social media approach is a next era and shows that in the "people-driven economy," effective affinity marketing is a contagious recommendation process operating within affinity groups. Instead of being told what people in general are interested in, we want to know what people in our network, people we appreciate, would advise based on their experience - an experience to which we tend to pay attention because we generally trust our friends. "People referring products and services via social media are the new king. It is the world's largest referral program in history." This is a new world that Qualman calls "the world of socialnomics."
A few years ago, the very notion of "socialnomics" would have sounded like an odd linguistic construct, and, in the end, simply meant "management/rules of what is social," just as economics originally designates the management/rules of a household. In many respects, the term "socionomics," coined by Prechter in 1999, could have also been used, as it is the "study of social mood and its results in social actions." However, through the word "socialnomics," Qualman wants to emphasize the idea of an economy governed - I should say "mediated" -- by social media as it leads to the creation of innumerable communities and tribes. This "social-media mediation" is perceived by individuals as a form of disintermediation and deliverance, shielding them from the marketing litanies imposed upon them by impersonal marketing machines. What we hear in our social media world comes from people we have chosen to listen to. The intermediaries are not mercenary message-carriers (or so we hope), they are peers of sorts and therefore, are not perceived as middlemen (even when there can be a bit of a sandwich man about them). This is why the world of "socialnomics" is not felt as yet another form of social pressure. We have the freedom to select the circles to which we belong, ensure that they mirror our needs and tastes, exchange points of views and ask questions with the hope of getting a candid response.
The eight chapters of the books analyze the new challenges and opportunities that the social media re-segmentation and restructuring of the market will present to businesses. Are customers going to reduce their reliance on the results they get from search engines? It is most likely. "I care more about what my neighbor thinks than what Google thinks," if I want to buy a baby seat. It is also obvious that customers expect companies to converse with them in "open, two-way conversations" and that customer "services" are poised to become the customers' voice and, consequently, a central part of marketing departments. Therefore, "businesses need to fully transform to properly address the impact and demands of social media." And companies that fear to venture into the open, display their customers in the social media fora, will atrophy much faster than they think. Installed bases are joining the "Glass House Generation" at a fast pace, and follow its lifestyle -- hang out anywhere and at all times in public view. Qualman indicates that "by 2012, eMarketer projects that more than 800 million users worldwide will participate in social networks via their mobile device, up from 82 million in 2007." Meeting these new challenges as well as leveraging these new opportunities will definitely require new skills and new tools!
The new frontier: Erasing the line between businesses and their customers. September 26, 2009
S. Cece (Silicon Valley, CA)
10 out of 11 found this review helpful
There are rarely times in history where a content rich book is published in the midst of the very revolution that it is addressing. Typically, those books are written after the fact, looking back in time. Socialnomics looks forward. As the leader of a company that is in the midst of this very transition--from "creating and pushing" to "engaging and listening," I found Socialnomics to be timely, informative and full of very useful, practical information and case studies. If you want to harness the power of social media for your business, read Socialnomics.
"Wasn't in to Facebook" until I read this book... October 15, 2009
Ted Mueller (Austin, TX)
6 out of 7 found this review helpful
I am a 38 year old business owner and consider myself to be fairly tech savvy. We generate leads and sales via our website and use web based contact management systems like [...]. Prior to reading this book I dismissed social media as a waste of time. I didn't set up Facebook or Twitter accounts because as I liked to say "I didn't need an update that Dave was getting a haircut".
This book gave me a 180 degree change in my point of view. In the first part of the book Qualman clearly and quantifiably articulates how social media his impacting or society at large. He then proceeds to demonstrate how businesses need to adopt and work within the social media platforms in order to build or maintain successful brands and reputations, as well as actually make sales and move products. He shows how in the social media age (of which we are at the beginning) that customer information and feedback is instantaneous, and businesses need to react and adapt accordingly in order to build relationships with their customers. He gives plenty of examples of good and bad ways businesses can handle social media interactions, and offers good perspective on how it may continue to develop. This is a MUST READ NOW for anyone in business who wants to better understand the economics of social media.
By NOT Reading Socialnomics you're Only Holding Yourself Back November 9, 2009
David N. Johnson (Portland, Or)
3 out of 3 found this review helpful
Socialnomics is an excellent read. In fact I should say that again, Socialnomics is an excellent read. While I've been a social media fanatic for some time this book opened up my eyes to the way business and people are utilizing this wonderful new media in their everyday lives.
His writing style is second to none and while Eric tackles a huge topic he has made it very easy to follow. The book Socialnomics will get you thinking, I highly recommend every business owner to read and study every chapter of this book. It will change the way you market to your customers as well as the way you interact with your target market.
I finished this book today and tweeted about it asking if anybody else had read it. I got nothing but positive comments and a response from the Author himself! I don't know about you but I am always impressed with people who actually practice what they preach, more often than not that's not the case.
Do yourself a favor and buy this book... by NOT reading it you are only holding yourself back!
Social Media has arrived... September 22, 2009
Mr. Scott Eccleston (Biddeford, ME United States)
2 out of 2 found this review helpful
When you are looking for news or information do you turn on the TV or your computer?
Do you even have to search for it any more?
Socialnomics walks us through the rapid evolutionary growth of social media and how it has changed / impacted our lives.
Things have changed dramatically, we are no longer looking for things online (information, news, reviews), it is finding us on our mobile devices while we're sitting in the movies, driving in our cars, or waiting for us when we wakeup.
And this is not a one way push of information, it's a two way conversation, because companies will hear from us regarding their products and behavior, they don't dare ignore us because our thoughts and concerns will reach more people by twitter, Facebook, and YouTube faster and more thoroughly than their advertising budget ever could.
Companies are making the shift from "creating and pushing" to engaging, listening, and reacting to our needs.
Socialnomics is an easy and insightful read whether you want to understand how social media can help your business or if you simply want to understand how it shapes today's society.
A great example is the chapter on how Barack Obama's success was driven by social media, it has forever changed the face of political campaigns.
One of my favorite lines from the book is "live your life like your mother is watching, because she probably is".
On a recent trip away (without my family) I was surprised by how much we used Facebook to communicate, unlike the telephone, it allowed us to communicate at times when it was convenient for both sides.
The new social media world is here, we can either learn to live in it, or be left behind.
If you are part of the first group, Socialnomics will give you a better insight of the new world and help you better navigate in it.
It gets two thumbs way up.
Showing reviews 1-5 of 89
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